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Trends & Insights

  Intunitive Technology Solutions: The key to Overcoming Information Overload
One of the biggest changes I see in our industory is the same one we are seeing everywhere: the terms wi-fi, blog, time-shifting, satellite radio and iPod have become part of our lexicon.

 

A Holistic Approach to Understanding the Real Impact of Your Marketing Initiatives
There is a growing expectation among clients when purchasing marketing research, that research suppliers should no longer deliver ‘simply data’ but instead provide ‘actionable insights.’

 

Monitoring Consumer Acceptance of a New Product Launch
As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth.

 
     



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