The Global Trust in Advertising and Brand Messages
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.

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The Global, Socially Conscious Consumer
New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help marketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers.

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Global Consumer Confidence Report Q4 2011
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen.

Key Findings

• Consumer Confidence around the world increases one point to 89
• Confidence declines in 24 of 27 European markets
• U.S. consumer confidence index increases 6 points to 83
• More than half (52%) describe finances as excellent/good, but 65% think it is not a good time to buy
• China confidence increases four points to 108

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Healthy Eating Trends Around the World
With feedback from more than 25,000 online respondents from 56 countries around the world, this repot reveals how consumers are battling the bulge and how food producers and marketers can help fight the good fight against obesity. According to the study, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

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Q3 2011 Global Online Consumer Confidence
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.

Key Findings:

• Global online consumer confidence drops one point to 88
• USA consumer confidence declines one point to 77
• France and Denmark report double-digit confidence declines
• Brazil, Saudi Arabia, and the Baltics show improvement
  

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Shopping & Saving Strategies Around the World
Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority. Fully 61 percent of global online consumers rated “good value” over “low price” (58%) as the most influential reason to shop at a particular retailer, according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries.

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Q2 2011 Global Online Consumer Confidence
Global online confidence declined to its lowest level in six quarters as economic recovery hit a stumbling block.

Key Takeaways from the Q2 Report:

58% of global online consumers said they are still in a recession – the most in the past year. More than half believe they will still be in a recession in a year’s time.

• 31% of U.S. consumers said they have no spare cash for discretionary spending, along with 25% of Middle East/Africa consumers and 22% of Europeans.
• Indian consumers, despite a five point quarterly decline, remained the most positive.
• Largest confidence declines in Q2 were recorded in Egypt and Saudi Arabia, which had enjoyed the biggest increases in Q1 2011.
• Increasing utility bills and inflation again eclipsed the economy and job security as main concerns in Europe.
• Latin America consumer confidence edges up one index point to 91.

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Women of Tomorrow White Paper
Nielsen surveyed women across generations and from all corners of both developed and emerging economies. Reaching out to 21 countries representing 78 percent of GDP, this study provides insight into how current and future generations of female consumers shop and use media differently. The findings are both enlightening and surprising. One universal truth prevails: women everywhere believe their roles are changing and they are changing for the better.

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Global Aging Report
As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that will grow in the 21st century. A 2010 Nielsen global online survey conducted in 53 countries about retirement and other sentiments around aging brings much to light.

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