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Jun 11, 2010
TOKYO - Nielsen Global Consumer Confidence Survey Q1, 2010
- Moving into Pre-recession Levels
- Consumers’ Desire for Discretionary Spending Jumps
- Both Japan and Korea Start on a Gradual Recovery Trend

Mar 17, 2010
TOKYO - U.S. AD SPENDING DOWN NINE PERCENT IN 2009
- U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company
- Spending fell an estimated $11.6 billion to a total of $117 billion last year

Mar 04, 2010
TOKYO - A Global Perspective on Paying for Content Online
- Asia Pacific Consumers (57%) Most Willing to Pay for Online Content That They Normally Pay for Offline
- Online Book, Movie, TV Shows are Top 3 Online Contents They Most Likely to Pay
- 52% favors individual transactions compared to the full service subscription

Feb 18, 2010
TOKYO
Nielsen Tracks Global Web Traffic to Social Networking Sites
- Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

Jan 15, 2010
TOKYO
Global Consumer Confidence 2009 4Q
- Overall Global Consumer Confidence Remains Cautiously Optimistic
- India, Indonesia and Brazil are Most Confident Nations Heading into 2010
- Japan 2% Down, Consumers Remain Concerned about Rising Unemployment Rates and Deflation

Trends & Insights


		Consumer and Happiness: A Global Nielsen Report How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer's spirits and confidence.

		Consumer and Nutritional Labeling Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time.

		What's Hot Around the Globe: Insights on food and beverage categories This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world, based on their value sales increases from 2006 to 2007. The consumers and these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.
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