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Dynamics |
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Understanding what
consumers are purchasing in and across stores is key to addressing
issues such as:
Keyword |
- Which products drive category growth?
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- Which categories drive store growth?
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- Which categories drive department growth?
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- Where are the retail opportunities for my category?
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- How does my category perform by retail banner?
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In addition, getting the right mix and number of products in the category is a challenge. Category Managers face issues, including:
- Assortment – what is the most appropriate product mix?
- What is the optimal number of SKUs within a category / brand?
- Where will volume go if SKUs are deleted?
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Modelling & Analytics
Our sophisticated models and tools help quantify the impact of assortment variables and optimise your product mix offering. Find out more.
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